6 Lakh Eggs Daily from a Small Farm: How 3 IITians Built a ₹100 Crore Business

A New Egg Revolution in India
Three IIT students – Abhishek Negi, Aditya Singh, and Uttam Kumar – started the ‘Eggoz’ brand, delivering fresh, chemical-free eggs to Indian households. Today, the company sells 6 lakh eggs daily, generating ₹100 crore in revenue.

Need for Better Egg Quality
Eggs are a crucial source of protein in India, but freshness and quality are often not guaranteed in the market. These IIT graduates decided to solve this issue by launching ‘Eggoz,’ a brand that provides pure and safe eggs.

Journey from a Village
Abhishek, Aditya, and Uttam started a poultry farm with 12,000 hens in Bihar in 2017. They spent three years learning the intricacies of poultry farming and understanding farmers’ challenges. In 2020, they launched ‘Eggoz.’

Strong Relationship with Farmers
Winning farmers’ trust was the biggest challenge. They assured better prices, guaranteed egg purchases, and financial security, which helped them gain farmers’ confidence. Their model is based on ‘partnership,’ ensuring higher profits for farmers.

What Makes Eggoz Special?
This brand prioritizes egg freshness and quality. Their eggs are produced using herbal feed made from purely vegetarian ingredients. Each egg undergoes an 11-step safety check, ensuring that consumers receive only the freshest and safest eggs.